Privacy Policy

BUMFY LLC Privacy Policy 

Last updated: October 21, 2023


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.


We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.


You must not transmit any worms or viruses or any code of a destructive nature. 


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 

  • Communicate with you; 
  • Screen our orders for potential risk or fraud; and 
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We will use your personal information for the purposes set out in this policy, which will include:
To provide you with the products and services that you have requested - to administer our relationship with you and to carry out our obligations arising from the relationship between you and us, including internal accounting and administration purposes, to process payment for purchases or other services and to create and manage your account.
To process your payments - after you place an order on our website you will need to make payment for the goods or services you have ordered. your payment will be processed by shopify payments. shopify payments collects, uses and processes your information, including payment information, in accordance with their privacy policies. you can access their privacy policy via the following link(s): shopify payments: if you elect the afterpay service, afterpay collects, uses and processes your information, including payment information, in accordance with its privacy policies. you can access afterpay’s privacy policy via the following link: if you elect the paypal service, paypal collects, uses and processes your information, including payment information, in accordance with its privacy policies. you can access paypal’s privacy policy via the following link:
To verify your identity - for example we may use your email address to determine if you already have an account with us.
For analytics purposes - for example, we may analyze your personal information including your location, products and/or services requested, age, time zone, ip address and url visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products and the website. we may also aggregate and de-identify your information to create customer segments and share with our affiliates and partners. We also use google, a third-party analytics provider, to collect information about websites usage and the users of the websites, including demographic and interest-level information. google uses cookies in order to collect demographic and interest-level information and usage information from users that visit the websites, including information about the pages where users enter and exit the websites and what pages users view on the websites, time spent, browser, operating system, and ip address. cookies allow google to recognize a user when a user visits the websites and when the user visits other websites. google uses the information it collects from the websites and other websites to share with us and other website operators’ information about users including age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. we do not link information we receive from google with any of your personally identifiable information. for more information regarding google’s use of cookies, and collection and use of information, see the google privacy policy (available at if you would like to opt out of google analytics tracking, please visit the google analytics opt-out browser add-on (available at
To provide you with marketing communications that you might be interested in - if you choose to receive marketing communications from us, we may use your personal information to keep you up to date with our latest products, services, surveys, announcements, upcoming events, sweepstakes, contests and other promotions via our newsletters, emails, or other communications. if you no longer wish to receive these marketing communications, details of how to opt out are described in the section below marked “how do i stop receiving marketing communications?".
For tailored advertising - we, or with third party vendors, may use your personal information to provide you with tailored advertising on third party sites, including social sites. We may use tailored advertising to specifically include or exclude individuals who have registered for our products to ensure that you are provided with information about those products that are most relevant to you. to do this, we may track your browsing activity across different websites, different devices and/or different applications. we may match your browsing activity on one device, such as your mobile phone, with your browsing activity on another device, such as your tablet, to ensure our advertising is tailored to you.
For sms communications - when you sign up to receive text messages from us on our website or via text message or opt to receive news, offers, updates on out-of-stock items from us by entering your name and phone number and clicking subscribe or ticking a box at checkout indicating that you would like to receive text messages from us, we collect your phone number, information about your browser, information about the page you signed up on, and any other additional information you may provide to us. for more information on sms messages, including instructions on how to opt-out, please read our terms of use.

For non-marketing communications - we may use your personal information to communicate with you about important information in relation to your account, the service you have requested or other non-marketing communications. this includes: (i) emailing you to verify your identity when you sign-up; (ii) emailing you where you have requested a password and/or username reset; (iii) notifying you that a particular service has been suspended for maintenance or terminated; (iv) letting you know that we have updated this policy or our terms of use; or (v) letting you know about any products that you have requested or purchased. we will never contact you to ask for your password, please be careful if you receive any communications from people requesting this information.

To provide the best service to our customers - for example, we may use your personal information to process and respond to your questions and/or inquiries.

For site optimization and management - for example we may use your personal information provided to us to:

  • administer the website;
  • ensure the security of our networks and of your information;
  • customize your future visits to the website based on your interests to ensure the most user-friendly online navigation experience;
  • improve the website and our other digital offerings (including to fix operational problems such as pages crashing and software bugs); and
  • provide services to our partners such as tools, analyses, data and insights to see how their website or mobile applications are used.

For enhanced viewing – we may use your ip address to provide you with short video clips of our products.

For product development and business development purposes - for example, we will use information we collect from you to improve our products and develop new products.

For fraud prevention and detection purposes and to protect and defend the rights and property of bumfy, our employees and business partners.

For employment application purposes - for example, if you contact us in relation to your employment prospects, we will use your personal information to consider you for current and future employment opportunities and to contact you with respect to employment opportunities at bumfy that you have expressed an interest in.

Sharing your personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:


Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt-out of targeted advertising by using the links below:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 


Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Site is not intended for individuals under the age of 18.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at or by mail using the details provided below:



1603 Capitol Avenue, Suite 413 #3701, Cheyenne, WY 82001, United States